OTT on Connected TV's (CTV)
OTT is Over-The-Top-TV, and CTV is Connected TV which means ads that run through smart TV's or a plug in device such as Roku, Amazon Fire, Apple TV, etc through an internet connection. It is not random videos on YouTube, Podcasts, or Pre-roll, Mid-Roll, etc., even if the video is cast from a mobile device to a TV screen. Many companies still try to package in these other online videos which cost less, are skippable and easy to gain impressions. Kill Your Competition® has been successfully managing OTT for since 2017.
Hulu and Premion OTT CTV
Our OTT CTV Ads run through Premion, Strategus and Hulu for Live TV, TV & Movie On Demand Networks, and Network TV. Each have different campaign minimums and attribution reporting options.
Only Premion has both foot traffic and IP attribution, and the minimum monthly spend of $3000.
Premion is also the only provider that can retarget those who have visited your website and meet your target audience and serve them ads on TV. They also are the only ones who offer a daily IP attribution dashboard that allows you to see not only the people who visited your website after seeing your ad on TV on a daily basis, but also the actions they took such as click to call and form submissions.
If you're buying broadcast or cable TV, Premion's IP attribution reporting also shows your local TV buys and their impact to driving website traffic.
Hulu requires a $10,000 per month net minimum spend for IP Attribution, but currently does not have the capability to deliver foot traffic attribution for people who were exposed to the add to see if they visited your location.
Both have Comscore, Experian, IHS Polk Automotive and Crossix data which is the leading healthcare data.
Amazon Fire OTT starts at $15,000 per month net minimum. It is currently designed for larger advertiser brands who are not concerned with attribution ROI.
Our OTT Promise to Your Business is Simple and Unique:
We Protect Your Brand
This is the most overlooked and unspoken topic on OTT. Many providers will not restrict your brand from running your ads in graphic violence, graphic sexual violence, graphic sex or nudity, graphic drug use, etc. You do not want your brand associated with these things, and media groups using the "excuse" of who cares if your customer is watching is non-excusable.
No Weird Hours for Impressions
Stop paying to run from midnight to 5am. Unless you are a criminal defense attorney, sleep study or mattress company, this audience is not for you. Run when your business's potential customers will not only be watching but can respond to the information you are giving them.
Pure OTT on Connected TVs
We will not bundle your campaign with cheap online video or air on devices such as mobile, tablets, desktops or laptops. Just TV screens where ad recall is the greatest.
Audience Focus Over Program
Instead of getting sucked into stereotypes that cable has helped develop over the years such as Hispanics only watch Spanish speaking TV programs, loads of women and people interested home improvement watch HGTV or more people watch CNN than Fox News, at Kill Your Competition®, we focus on facts and finding the audience you want and will best respond to your message. We also eliminate non paid ad supported OTT services should your product or service's target audience have income as a factor.
Attribution
Understand the impact of viewers watching your ads on OTT. We identify and match behavior to your website from matching the same IP addresses from every device in the viewer's home, remove duplicate visits and even track the foot traffic to your store if you have a physical brick and mortar location.
Crystal Clear Pricing
Know exactly what you will get from Kill Your Competition® in regards to audience, placement and pricing. OTT works just like TV or Radio with the 15% agency standard - ensuring 85% of your campaign meets the digital TV airwaves.