The worst part? THEY KNOW and DON'T CARE
Why? Because it costs more to do their job right. They would rather spend less on your business and not have to learn how to use technology available since the mid 2000's. They are choosing the programs to place your ads based on less than 1% of the population's feedback with only age, gender and race and hoping the other 1% surveyed is not fabricating their responses about income, home ownership, auto intention, education, money spent on products and services. This data is comprised of people in AND OUTSIDE of your market, the hope they turn off their set top box AND TV, that everyone pushes the buttons to watch a show, and the dope dealer pagers (no joke, it looks like a flashback to the 90's) they hope they keep on them and not leave around.