Local radio can work, but you cannot rely on Nielsen's (who owns Arbitron) measurement of less than 1% of a population to make your decisions about how 99% of the market actually listens. Even worse, they don't verify the household income, household composition, vehicle ownership or intention. They have relied on the same measurement system for radio since the 1950's. Imagine if your home or car was dependent on never improving or changing since then.
We're different in that we focus on real people, your actual customers, their behaviors and solid research based on fact not fiction. We then create ads and campaigns for real people, on the right platforms, with the right alignment and monitor success by measuring branded name recognition gains through Google's search volume tool, leads and sales from direct and branded organic traffic as well as how it impacted assisting other conversions from other media on your Google Analytics.
While the entry level to be successful in any market is typically less than Pandora, you will reach a wider net of potential people. Local radio is often able to really align your brand and reputation locally in a market, has the ability to cross promote you with events as well as strongly tie in effective social media.Interested?