Advertising with Waze
Discover an untapped opportunity to safely, and timely, connect with engaged drivers with a single click as they go about their day driving more visits, calls, sales and much more. Save thousands to hundreds of thousands on traditional billboards and dramatically increase your return on ad spend when you switch to Waze, and unlike overpriced, low ROI billboards, there are no long term contracts! Learn more below about who uses Waze on the road, how they connect to you business.
Who Uses Waze?
Waze has a highly-engaged, loyal audience of 100 million drivers with an average of 11 hours per month on Waze - that's more time spent in-app than Snapchat, Twitter, Pinterest and more! Waze is integrated into their natural navigation habits. Almost half of all Wazer users have a household income of $100,000 or more, and over half have children. 35% are Adults 25-34 and 48% are Adults 35-54. (Source: Google Consumer Survey, 2017)
How Much Does Advertising on Waze Cost?
Waze is based on a CPM basis. When you go to Waze directly, to have access to all ad types and features, you have to spend $5000 per month for a minimum of 3 months. However, as a perk of using Kill Your Competition®, an Advance Certified Waze Partner, there is no minimum monthly budget or agreement to have access to all the best ad features and opportunities we recommend based on your business type! Below find our transparent pricing. Programmatic targeting is available with an additional $5 CPM.